How to Optimize your Wedding for Social Media


Like any other 21st century bride, you’re probably on social media a lot and over time, this can seep its way into your actual wedding planning. From experience, I can tell you that the lines between reality and social media are diminishing every day and weddings are no exceptions. Nowadays, it’s important to think about optimizing your big day for social media while wedding planning. You want to put your “I do’s” in the best possible light for social media’s sake, and I want to help you out with what I learned.

Set a Date

The earlier you can set your date, the better it is for not only you and your spouse but your social media network, too. Not only does this put the date into their heads, but it can actually involve them in the process, where they can see you progressing to the special day. Whenever you post, your cyber friends feel intimately involved.
Plus, in your posts, you can add the kind of inspirational messages that people love about how strongly your love burns. I did it a few times a week so it was consistent but not overwhelming. This also leaves you with plenty of time to ask for advice and input, which everybody seems to love to give.

Hashtag It

To keep everybody on the same page and chatting about your upcoming nuptials, I have noticed that a catchy hashtag is one of the best ways to make your wedding social media friendly. Choosing something that speaks to you and your partner is the best way to go, so spend a short amount of time thinking of something memorable.

The right hashtag is the perfect way to get and keep people interested in the big day. We’ve noticed how people become so in love with the unique wedding hashtag itself that they feel compelled to attach it to any and everything. This can truly boost your wedding’s social media standing.

Knockout Dress

If you’re anything like me, choosing the perfect dress was at the top of my to-do list. Of course, I wanted it to be stunning and to look and feel beautiful in it, but I wanted it to be something dazzling for my social network friends.

From the popularity of wedding dress shows on TV, it’s quite noticeable how into these dresses that people can be. I suggest choosing a dress that’s going to truly stand out on social media, something with a little pizazz, that “wow” factor that will keep people entranced with your pictures.

Beautiful Backdrop

The perfect venue is a must for your social media-inspired wedding. Just think of how great a beach wedding would look or a wedding inside of a beautiful church with sky high ceilings. Regardless of what backdrop is right for you and your honey, make it an integral part of your social media story.

Camera Worthy

Photos and videos are the key to optimizing your wedding for social media. After all, what’s social media without great pictures and snappy, little videos? In a lot of cases, the imagery is more important than actual words, so take plenty of pics and videos of the happy, smiling couple, the guests, the reception, and so forth to tell a great story. A professional photographer is probably your best bet.

More than ever, a wedding is so much more than about you and your spouse and even your closest friends and family. Instead, social media plays a large role on how to conduct your wedding. Next time you sit down to work on some wedding details, take a pause and ponder, “Is this going to optimize my wedding for social media?” If not, scratch it off your list and replace it with something more social media savvy.

Author: Naomi Shaw
Naomi is a freelance writer from Southern California. She loves writing about home décor and education. When she’s not writing, she loves to spend time with her husband and three children.